- Cyber Monday Spending & Online Dominance
- What Are The Cyber Monday Trends of 2025?
- Black Friday vs Cyber Monday: Strategy Differences
- Who Are Cyber Monday Shoppers?
- Cyber Monday Audiences Overview
- When & Where to Reach Cyber Monday Audiences
- How Audience Data Maximizes Cyber Monday ROI?
Summary:
- Cyber Monday remains the biggest online shopping day with projections to reach $14.2B in 2025.
- Shoppers are mobile-first and efficiency-driven, leaning on BNPL, AI recommendations, social discovery, and frictionless checkout.
- Cyber Monday focuses on converting browsers and abandoned carts, especially in tech and electronics.
- Key audiences include tech enthusiasts, digital deal hunters, home-electronics buyers, WFH upgraders, smart-device users, and digital gift buyers.
- Timing and channels matter: launch in mid-November, peak Sunday night through Monday, and prioritize mobile, social, programmatic display, and CTV/OTT.
- Use OnAudience’s Cyber Monday segments (and free custom AI Audiences) to reach high-intent shoppers and drive measurable ROI across devices.
Cyber Monday drives the biggest sales of the year, attracting billions of shoppers for the best deals. As everyone is trying to reach their key customer, reaching the right audience at the right time becomes essential. But how to reach Cyber Monday audiences effectively in 2025?
Reach Tech-Savvy Shoppers Ready to Spend
Cyber Monday Spending & Online Dominance
Cyber Monday is the largest online shopping day of the year, only in 2024, the total of U.S. online sales reached $13.3 billion, surpassing Black Friday’s $12.4 billion sales.
The main buyers on Cyber Monday are digitally savvy shoppers who are looking for the best deals on electronics, tech gadgets, and home electronic essentials. Therefore, most of the purchases take place via mobile and laptops/PC and e-commerce channels.
In 2025 spending is projected to reach $14.2 billion, showing the dominance of online retail and the need for precise audience targeting to capture high-intent digital shoppers.
Download our free PDF with Cyber Monday audience segments to reach shoppers where they buy.
What Are The Cyber Monday Trends of 2025?
As Cyber Monday solidifies its position as the biggest online shopping day of the year, several key trends are shaping how consumers browse, buy, and interact with brands in 2025:
- Mobile-first shopping – Over 56% of transactions are expected to occur on mobile devices, confirming the shift toward mobile-driven conversions.
- Buy Now, Pay Later (BNPL) growth – BNPL services are forecast to surpass $1 billion in spending, especially among younger consumers seeking flexible payment options.
- AI-powered reliance – Shoppers rely on AI tools, product recommendations, and smart search to find deals faster and more efficiently.
- Social commerce influence – Social media platforms and influencers play a growing role in discovery, driving engagement and conversion for trending products.
- Frictionless checkout & payments – One-click payments, digital wallets, and instant checkouts continue to rise, improving convenience and boosting purchase rates.
- Data-driven targeting – Advertisers focus on precision audience data to identify high-intent buyers, reduce ad waste, and improve cross-channel ROI.
Black Friday vs Cyber Monday: Strategy Differences
Both Black Friday and Cyber Monday are a great opportunity for sales, but each requires a distinct marketing approach to maximize ROI. Understanding how shopper behavior and media performance differ between the two can help brands plan smarter campaigns and allocate budgets more effectively.
| Aspect | Black Friday | Cyber Monday |
| Core focus | High-impact, flash-deal day designed to grab attention and drive immediate sales. | Optimization and retargeting day focused on converting browsers and abandoned carts. |
| Campaign objective | Build broad awareness, maximize reach, and create urgency with bold offers. | Refine and scale winning strategies from Black Friday to drive online conversions. |
| Tactics & channels | Heavy investment in display, CTV, and programmatic video for mass visibility. | Stronger emphasis on mobile, social, and email remarketing for performance efficiency. |
| Creative approach | Eye-catching visuals, limited-time countdowns, and deep discount messaging. | Personalized, data-driven messaging using dynamic ads and custom offers. |
| Product focus | Wider product mix: fashion, beauty, home, lifestyle, and gifting. | More tech-oriented: electronics, gadgets, and accessories that perform well online. |
| Timing strategy | Peaks early (Friday morning to evening) with broad promotions. | Extends through Cyber Week, capturing late and online-first shoppers. |
Who Are Cyber Monday Shoppers?
Cyber Monday attracts a variety of online shoppers, each with unique habits and goals.
- Deal Seekers & Tech Enthusiasts – Driven by discounts, they look for the best prices on electronics and gadgets across multiple sites.
- Early Holiday Shoppers – They plan ahead, using Cyber Monday to buy Christmas gifts and home items before the rush.
- Mobile Millennials & Gen Z – Quick decision-makers who shop mainly on mobile and through social media trends.
- Cross-Device Buyers – They browse on CTV or desktop and complete purchases on mobile, expecting a smooth experience everywhere.
Get the free Cyber Monday audience pack to target active shoppers and boost sales.
Cyber Monday Audiences Overview
Check out our Cyber Monday audiences to understand better the categories of segments:
Tech Enthusiasts & Gadget Upgraders – tech lovers who use Cyber Monday to grab the latest devices, laptops, smart home gear, and accessories. They’re motivated by specs, innovation, and competitive pricing.
Digital Deal Seekers – shoppers that compare prices across multiple online stores and hunt for limited-time digital deals, promo codes, and flash sales.
Home Electronics & Entertainment Buyers – Consumers investing in TVs, audio systems, gaming consoles, or streaming devices. They look for discounts on high-value electronics and entertainment upgrades.
Work-from-Home & Productivity Shoppers – Professionals upgrading their tech setup with laptops, monitors, accessories, and smart tools for home offices. They value efficiency and trusted online brands.
Smart Lifestyle & Connected Device Users – Shoppers drawn to smartwatches, fitness trackers, and connected devices that enhance daily life. They follow online reviews and influencer recommendations to make purchase decisions.
Digital Gift Buyers – Last-minute or convenience-focused shoppers purchasing e-gift cards, subscriptions, or online experiences for friends and family. They prefer quick checkout and digital delivery.
When & Where to Reach Cyber Monday Audiences
If you are wondering when will be the perfect time to launch campaigns and capture engaged targeting audiences, here are a few tips:
- Start early: Launch campaigns in mid-November to reach shoppers who plan and compare deals ahead of time.
- Peak timing: The highest activity happens Sunday night through Monday evening, when buyers are most ready to purchase.
- Top channels: Focus on mobile, social media, laptops/PCS, programmatic display, and CTV/OTT to reach audiences across devices.
- Stay visible: Extend activity through Cyber Week using retargeting and sequential messaging to convert undecided shoppers.
How Audience Data Maximizes Cyber Monday ROI?
With millions of shoppers online and competition at its highest, generic targeting often wastes valuable ad spend. To stand out and drive real results, brands need precise audience data.
OnAudience’s Cyber Monday segments help advertisers focus on purchase-ready consumers, ensuring every impression counts across mobile, CTV/OTT, laptops/PCs and display. By using accurate data, marketers can identify and reach high-intent digital buyers, improve cross-channel efficiency, and deliver personalized messages at scale—turning browsing behavior into measurable conversions.
Claim your free Cyber Monday segments and put your ads in front of ready-to-buy customers.
FAQ
Can I create custom Cyber Monday audience segments?
OnAudience offers an AI-powered tool, AI Audiences, that allows you to build custom Cyber Monday audiences free of charge. You can easily download them and activate on your preferred DSP.
How can I activate the audience segments?
Once you’ve contacted our team and received your Cyber Monday audience segments, simply upload them to your DSP and apply the segment during campaign setup.
Is the Cyber Monday audience data available across devices?
OnAudience Cyber Monday data covers all major environments — mobile, desktop/PC, and CTV/OTT — so you can reach shoppers wherever they browse or buy.
