- Why Do Media Planners Need Faster, More Transparent Custom Segments?
- How To Create and Activate a Custom Audience on The Trade Desk in Under 24 Hours
- What Makes AI Audiences Different from Other Custom Segments?
- Client Testimonials
- How Are Marketers Using AI to Activate Campaigns Faster?
- What Are the Key Benefits of AI Audiences for Marketers?
- Create Your First Custom Segment Today with AI Audiences and Publish it on The Trade Desk
If you manage programmatic campaigns, you already know the pressure: clients expect fast turnarounds, transparent data, and measurable results. Yet creating a custom audience segment has traditionally meant days of back-and-forth with data vendors – time you don’t have.
That’s why OnAudience built AI Audiences, now fully integrated with The Trade Desk. With this market-first innovation, you can create a privacy-safe, custom audience segment in seconds and activate it in The Trade Desk in under 24 hours.
Why Do Media Planners Need Faster, More Transparent Custom Segments?
Media planners work under relentless deadlines and fee-based structures. To justify every CPM, they must prove efficiency, transparency, and trust:
- Efficiency – launch campaigns fast, without bottlenecks.
- Transparency – present clear audience logic and measurable reach.
- Trust – rely on privacy-safe data built on proven methodology.
AI Audiences delivers all three. It runs on OnAudience’s proprietary dataset—25 billion+ devices across 200+ markets—fully privacy-compliant and never scraped.
Such high-quality audience data ensures planners can trust every targeting decision and clearly explain it to clients.
How To Create and Activate a Custom Audience on The Trade Desk in Under 24 Hours
Activating new segments on The Trade Desk is now easier than ever. Just follow these 5 simple steps to create custom target groups tailored precisely to your campaign needs.
From Brief to Live Segment: The 5-Step Workflow
1. Access the Portal
Visit ttd.ai.onaudience.com and request access by pressing Contact us. OnAudience team will reach out to you with the login credentials.
2. Paste Your Campaign Brief
Drop in the essentials—objective, audience description, demographics, and goal (Awareness, Consideration, or Conversion).
Example:
- Campaign Objective: Increase regional travel to a specific city
- Target Audience: DINKs, age 30-54, no children, HHI 125 k+
Choose a campaign goal:
- Awareness (maximize reach)
- Consideration (balance reach with meaningful actions)
- Conversion (target high-intent users likely to act)
3. Get a Segment in Seconds
Our agentic AI interprets your intent and instantly returns:
- Audience description & targeting logic
- Demographic and geo breakdown
- Brand affinities, keywords & sample URLs
- Estimated reach visualized by geography
4. Publish to The Trade Desk
With one click send the segment to your Advertiser or Partner ID.
5. Go Live in Under 24 Hours
Monitor status (Submitted, Uploading, Live) directly in the dashboard. Once live, the segment is immediately available inside your Trade Desk campaign setup.
What Makes AI Audiences Different from Other Custom Segments?
- Instant Creation, Fast Activation – segment built in seconds, live in <24h.
- Transparent & Exclusive – every audience is unique, with full logic and reach estimates.
- Privacy-Safe at Scale – compliant with GDPR/CCPA and backed by proprietary OnAudience data.
- Planning + Execution – use for proposals, mid-flight optimizations, or last-minute upweights.
OnAudience AI Audiences Uses an AI Agent for Agentic Marketing
AI Audiences isn’t just another automation layer – it’s built on a large language model (LLM) designed specifically for marketing data. Therefore, this means the platform acts as a true AI agent:
- Understands Intent – the LLM interprets the natural-language campaign brief, identifying key audience data signals and marketing objectives.
- Generates Unique Outputs – unlike template-driven tools, it dynamically composes a brand-new audience segment with custom logic, demographics, and affinities.
- Learns & Adapts – the system refines recommendations over time, learning from past briefs and performance data.
This is the essence of agentic marketing—technology that doesn’t just automate tasks, but intelligently decides and acts to move a campaign forward.
Marketers can trust AI Audiences as a reliable co-pilot: it combines advanced AI agent reasoning with OnAudience’s premium audience data, delivering transparency, compliance, and measurable results.
Client Testimonials
“The standout feature of OnAudience’s AI audience tool is the level of context and transparency behind each segment. It provides in-depth details on how the audience is built, covering keyword targeting, URLs visited, and affiliated brands. While AI-driven audience search tools are becoming more common, this depth of detail is rare. It enables our team to make smarter activation decisions and share meaningful audience insights with clients, allowing for transparent discussions on audience quality.”
— Mike McDonald, Viral Gains
“Love seeing the segments and elements that make up the segment to confirm we’re hitting the right target audience for the brand!”
— Blake Skaggs, Activation Manager, Keynes Digital
These real-world experiences highlight the trust and transparency AI Audiences brings to modern campaign activation.
How Are Marketers Using AI to Activate Campaigns Faster?
According to eMarketer, 41 % of marketers plan to use AI for campaign activation in 2025, up from 31 % a year earlier. AI is no longer just about analytics—it’s about faster, smarter action.
AI Audiences fits this trend, helping planners move from idea to activation without friction.
What Are the Key Benefits of AI Audiences for Marketers?
- Save Hours: no more waiting on third-party data vendors.
- Gain Confidence: every targeting choice is measurable and client-ready.
- Stay Competitive: leverage a market-first AI integration with The Trade Desk.
Create Your First Custom Segment Today with AI Audiences and Publish it on The Trade Desk
