OnAudience blog

Why Has Google Delayed the Demise of Third-Party Cookies Again?
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All Alternative DataArtificial IntelligenceAudience dataAudience ReportsCase StudiesConnected TV (CTV)Cookieless AdvertisingCookieless SolutionsCRM EnrichmentCross-Device ID managementCTVCTV AdvertisingCustom DataDataData & Programmatic NewsData EnrichmentData ExchangeData MonetizationData PrivacyData SeedData StreamData TaxonomyDemand-Side PlatformDMPe-commerceMarket ReportsMobile IDsNew Data SourcesProgrammaticRaw Dataweb data enrichment
What is first party data?
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Understanding target audience: definition and types
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Brands taxonomy: over 270 segments of profiles interested in specific brand
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Global data market will exceed $20 B this year and is growing at a double-digit rate
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What is customer segmentation and how to use custom segments?
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What is look-alike modeling?
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6 key benefits of implementing DMP in your business
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How to process customer data and comply with GDPR
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What is a Data Management Platform?
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How to use the power of 3rd party data in digital marketing?
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Creating Custom Segments – World Cup Soccer Fans
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Global data, programmatic and display ad market 2017-2021
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