Resources / Blog
Resources / Blog

6 key benefits of implementing DMP in your business

14th July 2018

Topic: Data Monetization, DMP
  • Benefits of a DMP
  • 1. Gather all the data you collect in one place
  • 2. Use 3rd party data to find new markets
  • 3. Analytics on DMP - gain audience insights
  • 4. Create a full view of your customers
  • 5. Target your audience by creating custom segments
  • 6. Comply with the GDPR
  • Data Management Platform

The global amount of data is growing rapidly year by year. Over 4 billion internet users globally generate thousands of gigabytes of information every second. That is why organizations of all sizes and representing all industries start to look for revenue in data streams. Data Management Platforms make it possible to manage all customer data and generate profits from the digital information.

Benefits of a DMP

Data Management Platforms help companies to process and manage the data and show modern organizations new business opportunities thanks to processing data. To learn more about the DMP, check our article: What is a Data Management Platform?

See how DMP works

Below you can find 6 benefits of implementing a DMP in your company. Check how the platform can help you to improve your business:

1. Gather all the data you collect in one place

Data Management Platform allows you to easily collect data from your own sources and from your business partners. Everything you need to do is to implement pixels. Rest is done automatically by powerful DMP engine.

Through events and attributes, you can collect data about users activity. The DMP offers an unlimited number of those enabling to collect as much data as you need to achieve your business goals.

2. Use 3rd party data to find new markets

A strong benefit of a data management platform is getting access to our 3rd party data – information about internet users from 200 markets worldwide. It is a great opportunity to find new markets for your product by using over 21 B high-quality user profiles that include general interest, purchase intentions and demographic data.

3. Analytics on DMP – gain audience insights

If you do not have enough data about your audience, you can’t design an adequate customer journey. The DMP brings to light information about audience composition. It reveals knowledge about your visitors – their interests, purchase intentions and demography.

4. Create a full view of your customers

DMP can help you enrich your CRM system using data about internet users from all around the world to get 360-degree customer view. By using Big Data analytics and Machine Learning algorithms, the data about your customers are connected to the external database that includes information about users from all around the world.

Machines are matching the user profiles and filling the gaps in your customers’ profiles, such as interests, purchase intentions, age or income. They are creating a 360-degree customer, which helps you deliver more relevant messages to your customers and run more effective campaigns.

5. Target your audience by creating custom segments

DMP allows you to store and manage all the data you collect. It enables to target your specific audience group, i.e. people who visited your product site and are interested in modern design.

Mix Events & Attributes through AND, OR, NOT logical operators, define a number of occurrences and data validity. Mixed all together makes a powerful tool for you and all the data is held in DMP heart.

Find your audience

6. Comply with the GDPR

An additional, but the strong benefit of a DMP is that the platform helps you to comply with GDPR regulations. All data is stored on one platform, so it is easy to manage your customers’ data.

The information you collect is automatically subjected to anonymization process – use an alphanumeric identifier for every device about which we store data. That makes personal data you possess non-personally identifiable.

See what we did to comply with GDPR. Data Management Platform

We mentioned 6 key benefits of a DMP, but the best way to find the most important feature is to try Data Management Platform by yourself.

As one of the world’s largest data providers, we deliver DMPs to leading companies. Our platform processes thousands of data and our data scientists’ team is ready to help your company in implementing and configuring the platform.

See how a DMP works – free demo

Recommended for you

How to navigate the future in uncertain times in the AdTech industry?

16th July 2024

The State of Mobile Advertising in 2024

11th July 2024

How Does The Data Choice Impact a DSP Campaign Success?

3rd July 2024

Hear from us!

Join our list and discover how to use data and tech to improve marketing
Your e-mail has been sent, thank you!
Our team will contact you promptly.