- Understanding Your Christmas Audience
- What are the common buying motivations during the holiday season?
- The time for discounts and special offers
- How can OnAudience help brands and advertisers and retailers in the Holiday Season?
As the 2024 holiday season approaches, understanding audience needs is crucial for businesses. The National Retail Federation projects holiday spending to reach up to $989 billion, with 2.5% to 3.5% growth. Consumers plan to spend an average of $1,778, an 8% increase. With two-thirds of shoppers prioritizing price, businesses must balance consumer expectations and profitability to capture the Christmas market.
Leverage the Christmas Audience Data Segments 2024
Understanding Your Christmas Audience
Understanding your Christmas audience is crucial for crafting effective marketing strategies during the holiday season. By identifying distinct customer segments and recognizing common buying motivations, businesses can tailor their offerings and communications to meet diverse consumer needs
What are different types of customers?
- Last-minute shoppers: People who wait until the last moment to buy gifts. They want fast shipping and easy shopping, even if it costs more.
- Early planners: Shoppers who start buying gifts months before Christmas. They look for good deals and lots of choices.
- Budget-conscious buyers: Customers who focus on saving money. They hunt for sales, use coupons, and choose cheaper options.
- Luxury seekers: Shoppers who buy expensive, high-quality items. They care more about the product’s uniqueness and brand than its price.
- Experience gifters: People who prefer to give activities or events as gifts instead of things. They like giving memories, such as concert tickets or spa days.
What are the common buying motivations during the holiday season?
Understanding the driving forces behind holiday purchases is essential for businesses to connect with their audience effectively.
Here are the common buying motivations during the Christmas season:
- Finding perfect gifts for loved ones
- Securing deals and discounts
- Creating memorable experiences
- Upholding traditions
- Self-indulgence and personal treats
- Supporting charitable causes
The motivations influence consumer behavior and purchasing decisions throughout the holiday shopping period. By recognizing and addressing these key drivers, businesses can tailor their marketing strategies, product offerings, and customer experiences to resonate with shoppers’ emotional and practical needs during the festive season.
The time for discounts and special offers
The holiday season is a perfect time for businesses looking to connect with their customers.
As holiday shopping lists grow longer and people search for various gifts and gadgets for their friends and family, it becomes easier to connect with loved ones by understanding their motivations and desires.
The positive news for companies, brands and advertisers is the fact that during Christmas, people are actually paying attention to ads and marketing offers. They are seeking gift ideas and deals, making it the perfect time to get your message across. It is also a great chance to capture people’s attention with emotional campaigns and personalized offers.
Holiday Spending in 2024
The holiday spending in 2024 is expected to increase significantly, as the average shopper is anticipated to spend approximately $1,638 on gifts, travel, and entertainment, which represents a 7% increase compared to the previous year.
This rise in spending indicates that consumers are willing to invest in the holiday season despite ongoing economic challenges.
It’s worth noting that about 38% of US consumers are planning to spend over $1000 or more on Christmas this year, and 23% of people are going to spend around $500 to $1000 which indicates a significant portion of shoppers are prepared for substantial holiday expenditures.
How can OnAudience help brands and advertisers and retailers in the Holiday Season?
OnAudience, a global data provider, plays a crucial role in helping brands, advertisers, and retailers during the holiday season. The target audiences are the first step to executing a successful holiday marketing strategy, OnAudience offers valuable holiday data segments that enable businesses to identify and connect with key consumer groups effectively.
The segments allow brands, retailers, and advertisers to identify specific groups of consumers interested in given products, topics, and services, while also providing insights into consumer interests, preferences, and purchasing patterns.
With OnAudience’s data-driven approach, businesses can optimize their targeting, personalize their messaging, and enhance their overall marketing performance during this critical sales period.
