- What type of segments does the taxonomy provide?
- Precision Targeting for Family-Focused Necessities
- OnAudience supports effective audience reach in the parenting sector
OnAudience introduces a new Parenting Data Taxonomy, offering marketers and advertisers and agencies a sophisticated range of audiences to reach their target audiences with exceptional accuracy. This innovative taxonomy comprises 127 distinct segments, providing a nuanced approach to understanding and targeting parental behavior across various aspects of family life.
Dive into a Parenting Taxonomy and Discover How to Reach Your Key Audience
The comprehensive taxonomy covers areas such as baby necessities, travel with children, health and wellness, and emerging parenting trends, enabling brands to tailor their messaging and product offerings to the specific needs and preferences of modern families.
What type of segments does the taxonomy provide?
The OnAudience Parenting Taxonomy is structured around key categories that cover the wide spectrum of parenting and family life:
- Baby Necessities: Essential products for infants and toddlers, including gender-neutral items, age-specific products, and breastfeeding equipment.
- Toys & Games: A wide range of segments covering toys for different age groups, educational toys, family board games, and adaptive toys for children with special needs.
- Children’s Apparel: Segments of children’s clothing, including seasonal wear for babies and kids.
- Travel with Children: Datasets of family trips, including adventure travel, camps, theme parks, and various transportation modes.
- Parenting Trends: Valuable information of parents interested in modern parenting approaches such as sustainable parenting, multilingual upbringing, and Montessori methods.
- Health and Wellness: Segments covering physical activities for children, nutrition, mindfulness, and parental well-being.
- Education: Connecting with parents interested in various educational approaches, from homeschooling to digital learning tools.
- Family Activities: Targeting parents seeking ideas for family bonding, including zoo visits, playdates, and arts & crafts.
- Parenting Technology: Reaching tech-savvy parents interested in smart home integration for parenting and digital safety for children.
- Brand Affinity: Segments based on parents’ preferences for specific toy, game, and baby specific care brands.
Precision Targeting for Family-Focused Necessities
Companies can utilize these segments to prepare marketing strategies or develop new ways of engaging and understanding parents, making sure their message reaches a desired target group interested in specific products like baby gear, children’s clothing, or educational resources.
The OnAudience Parenting Data Taxonomy allows brands, marketers, advertisers and agencies to connect with parents and provide them with relevant products and services.
Here are some examples of how it can help reach target audiences effectively:
- Baby Essentials: Target expectant parents or those with newborns who regularly purchase specific baby products, enabling brands to introduce new items or promote higher-quality alternatives in categories such as diapers, formula, or baby gear.
- Children’s Education: Connect with parents looking for educational resources or toys, allowing educational companies and toy manufacturers to offer age-appropriate learning solutions and products.
- Family Travel: Reach families planning vacations or day trips, enabling travel agencies, theme parks, and family-friendly destinations to tailor their messaging and offers.
- Parenting Technology: Connect with tech-savvy parents searching for smart home devices or educational apps, allowing relevant brands to showcase their latest innovations in parenting tech.
- Children’s Health and Wellness: Target health-conscious parents interested in various baby food, children’s nutrition, or family fitness activities, helping health and wellness brands highlight their family-focused offerings.
- Children’s Fashion: Connect with parents shopping for children’s clothing, allowing retailers to promote seasonal collections or age-specific fashion lines effectively.
- Family Entertainment: Reach families interested in at-home entertainment options, outdoor activities, or family-friendly events, enabling entertainment companies to promote their offerings to the right audience.
OnAudience supports effective audience reach in the parenting sector
Marketers, advertisers, and companies interested in leveraging this parenting data taxonomy can explore the comprehensive list of 127 segments, allowing them to tap into the full potential of this advanced targeting solution for family-focused marketing.
With OnAudience’s Parenting Taxonomy, brands can now navigate the complex landscape of parenting and family life with greater clarity and efficiency, driving more impactful and personalized marketing efforts tailored to the diverse needs of modern families.
