OnAudience Introduces AI-Powered Audiences

OnAudience has introduced the latest technological innovation for the AdTech market that delivers advanced audience intelligence: AI-Powered Audiences. This cutting-edge solution enhances agency productivity by streamlining the process of audience creation. In practice, it means for the media planners speeding up the process of custom audience segment creation while delivering highly precise audiences for programmatic advertising.

Harness the Power of AI for Audience Creation

At the bottom of this innovative product that uses the power of Large Language Models (LLMs) is advanced AI-powered technology that automates the audience segments creation process. Instead of hours spent on manual choice of specific audience criteria, the AI-Powered technology with audience intelligence is able to craft precise and superior quality audiences in a fraction of time. 

With AI-Powered Audiences, media-planners can now:

• Create audiences in seconds,
• Optimize campaign launches,
• Significantly reduce labor time,
• Save time and money.

The AI-powered technology analyzes vast amounts of data in real-time, significantly reducing the time spent on audience segment creation. This advanced audience intelligence technology delivers precise audience segments and enhances ROI potential for programmatic advertising campaigns. As a result, media planners can now handle a higher volume of briefs and campaigns without increasing resources, effectively boosting their operational capacity.

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AI-Technology for Targeting Accuracy

OnAudience’s AI-Powered Audiences leverages granular data to provide enhanced targeting accuracy. This high-resolution approach allows media planners and advertisers to reach the right consumers with great precision, unlocking a new level of effectiveness and scalability in programmatic advertising.

Key Benefits of AI-Powered Audiences: 

1. Enhanced Scalability – Handle more campaigns effortlessly without increasing resources.
2. Time & Work Efficiency – Streamline workflows and reduce campaign launch times significantly.
3. High-Resolution Data – Gain a unique advantage with detailed, granular data for precise targeting.
4. Improved Accuracy – Leverage AI-Powered technology and advanced algorithms for superior precision in audience segment creation.

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A Simple Process for Creating AI-Powered Audiences

OnAudience has designed the AI-Powered Audiences tool to be user-friendly and efficient. The process of creating AI-powered audiences is driven by advanced audience intelligence and can be completed in just three simple steps:

1. Paste your brief.
2. Let the AI analyze and process the data.
3. Receive your optimized audience segment together with charts and full audience description. 
4. The entire process has been optimized to transform what once took hours into a task that can be completed in seconds.
5. Choose the DSP to license the segment and launch the campaign on: 

• The Trade Desk
• Adobe
• Audigent
• LiveRamp
• Equativ 
• Magnite
• Pubmatic
• Yahoo
• Adform
• Xandr

With AI-Powered Audiences, media planners gain access to:

1. Detailed descriptions of AI-created audiences,
2. Estimated reach for top platforms,
3. Comprehensive list of data points and URLs used in building the audience,
4. Demographic charts.

AI-Powered Future of Programmatic Advertising

OnAudience encourages media planners and advertisers to test our latest innovation for the AdTech market: AI-Powered Audiences. Interested parties can see how this AI tool can transform their programmatic campaigns, boost efficiency, and drive better ROI.

By leveraging the power of AI and high-resolution data, media planners can change the approach to audience targeting, increase efficiency, accuracy, and audience data scalability.

Get high-quality custom audiences tailored to your goals—faster and smarter with AI-Powered Audiences tool.

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