OnAudience data is now available in the LiveRamp marketplace

Discover how OnAudience’s valuable data integration with LiveRamp’s marketplace is revolutionizing the digital marketing landscape, offering unprecedented opportunities to enhance your marketing capabilities and refine your audience targeting strategies.

This powerful collaboration brings together OnAudience’s rich, diverse datasets with LiveRamp’s robust data connectivity platform, empowering marketers to create more personalized, effective campaigns that drive engagement and boost ROI in today’s competitive digital ecosystem.

1. What data is available in the Liveramp marketplace? 

Our comprehensive segmented data offering encompasses an extensive array of over 3,000  standard segments, covering a wide spectrum of consumer attributes and behaviors. These segments span diverse categories including demographics, brands, events, purchase intent signals, personal interests, travel preferences, and much more. Our robust segmentation framework provides marketers with unparalleled granularity and precision in audience targeting.

Contact us to get the full list of segments

2. How can you find our data in the Liveramp marketplace?

All partners with access to LiveRamp DataMarket place could easily find our brand there. To review the segments available on the platform, simply type “OnAudience” into the data marketplace search bar. This will display our comprehensive range of segments for your consideration.

Here’s a step-by-step guide to find our data:

1. Log in to your LiveRamp DataMarket place account.
2. Navigate to the marketplace section or data catalog.
3. Locate the search bar within the marketplace interface.
4. Type “OnAudience” into the search field.
5. Press enter or click the search icon.
6. Browse through the list of OnAudience segments that appear in the search results.

By following these steps, you’ll be able to access and review our extensive collection of over 3,000 standard segments, as well as explore options for custom segment creation.

Learn how to create custom segments

3. How can you access and use our data in the Liveramp marketplace?

You can distribute segments to the desired Data Marketplace destination platform such as Facebook, Twitter, Pinterest, LinkedIn, Snapchat, and TikTok and many many more.

You can now find our segments in DV360 distributed via LiveRamp (both our standard offer and custom segments). LiveRamp gives us also a possibility to send a custom segment to many platforms to a partner account, i.e. Amazon, Yahoo, Adform. 

Explore our segments now in the LiveRamp marketplace