- Who Is This Integration For?
- What does it mean for Brands, Agencies and Marketers?
- Custom AI-Created Audiences from a Brief
- How to create a Custom Audience with AI Audiences?
- How OnAudience Data Provides Value for Amazon Ads Users?
OnAudience, a global data provider, is now fully integrated with Amazon Ads to enable brands and agencies to activate custom AI-created audiences and standard segments into the Amazon’s advertising ecosystem.
What does it mean in practice?
- Integrating the AI Audiences tool with the Amazon advertising ecosystem enables advertisers to turn a written campaign brief into a custom, AI-generated audience segment in seconds, and then license it directly to Amazon DSP
- Advertisers can also activate standard segments from OnAudience’s global audience taxonomy into the Amazon’s DSP.
Who Is This Integration For?
OnAudience, as an Amazon verified partner, supports:
- Media agencies running programmatic and retail media through Amazon DSP.
- In-house marketing teams who want more control over their audience strategy.
- Global brands who need consistent, scalable, privacy-compliant targeting across multiple markets and devices.
If you’re already using Amazon Ads and want to move faster, with more precision and transparency, the OnAudience integration is built for you.
What does it mean for Brands, Agencies and Marketers?
This integration is built to address three core pressures on planners and trading teams, especially those that need scalable, high-quality audience segments precisely prepared by a dedicated data science team.
With this integration, brands and agencies can:
- Receive OnAudience standard segments via private deals in the Amazon Ads environment.
- Use pre-approved, scalable segments that don’t require custom setup or long lead times.
- Reduce time-to-launch by turning planning campaigns into live targeting in just a few clicks.
- Increase ad performance and campaign efficiency by having access to high-quality reliable audience data.
Custom AI-Created Audiences from a Brief
For campaigns that require more tailored targeting, the integration also streamlines how custom AI-created segments are activated inside Amazon’s advertising ecosystem. Using the AI Audiences tool, brands and agencies can:
- Turn written campaign briefs into custom AI-created audience segments in seconds.
- Leverage OnAudience’s global dataset and LLM to create precise and custom audiences based on all requirements.
- License these bespoke segments into the Amazon DSP.
- Test, refine, and evolve audiences over time using AI Audiences dashboard.
- Reduce time-to-launch significantly for even the most tailored audience strategies.
Boost campaign performance and results as precisely AI-built segments will reach your narrow target group at scale.
That’s especially useful when:
- A client adds a new audience mid-flight.
- You need a last-minute upweight around a key date.
- You’re preparing proposals and need realistic reach and audience logic fast.
How to create a Custom Audience with AI Audiences?
From Brief to Live Segment: The 5-Step Workflow
1. Access the Portal
Visit ai.onaudience.com and request access by clicking “Contact us” and create an account (or log in if you already have credentials). The OnAudience team will provide you with everything you need to get started.
2. Paste Your Campaign Brief
Drop in the essentials – objective, audience description, demographics, and goal (Awareness, Consideration, or Conversion).
Example:
- Campaign Objective: Increase regional travel to a Bangkok
- Target Audience: DINKs, age 30–54, no children, HHI 125k+
- Choose a campaign goal:
- Awareness (maximize reach)
- Consideration (balance reach with meaningful actions)
- Conversion (target high-intent users likely to act)
3. Get a Segment in Seconds
Our AI interprets your intent and instantly returns:
- Audience description & targeting logic
- Demographic and geo breakdown
- Brand affinities, keywords & sample URLs
- Estimated reach visualised by geography
4. Publish to Amazon DSP
With one click, send the custom segment to your Amazon Ads account / Amazon DSP seat so it’s ready for activation in your campaigns.
5. Go Live
Monitor status (Submitted, Processing, Live) directly in the AI Audiences dashboard. Once live, the segment is immediately available inside your Amazon DSP campaign setup. The process may take up to 24 h.
How OnAudience Data Provides Value for Amazon Ads Users?
OnAudience, as an Amazon Ads verified partner, helps brands, agencies, and marketers who are under growing pressure to do more while proving the impact of every media spend.
As a result, their audience strategy can deliver on three fronts – for both standard taxonomy segments and custom AI-built audiences:
- Efficiency – campaigns need to go live quickly, without delays waiting for segments to be built or approved.
- Transparency – planners must be able to show exactly who they’re targeting, why and with what estimated reach.
- Trust – all targeting has to be backed by privacy-safe, methodologically sound data.
OnAudience supports all three by powering standard segments and AI-generated custom audiences from the same robust data foundation. Our audiences are built on a proprietary dataset of over 25 billion devices across 200+ markets, based on privacy-compliant signals.
Because both taxonomy-based and AI-created segments share this high-quality backbone, brands, agencies and marketers can confidently use them in Amazon Ads, defending every targeting choice.
Ready to Try It?
Interested to test your custom segment created with AI precision?
Visit ai.onaudience.com to turn your next campaign brief into an AI-generated, privacy-safe audience – and activate it in Amazon DSP with a streamlined workflow.
