- What type of segments does the taxonomy provide?
- CPG Data Taxonomy: Precision Targeting Across Industries
- OnAudience supports the effective audience reach
OnAudience has recently launched a new, Consumer Packaged Goods (CPG) Data Taxonomy, offering marketers and advertisers a powerful means of reaching their target audiences with unprecedented precision. This new taxonomy encompasses a comprehensive 397 segments, providing a granular approach to understanding and targeting consumer behavior in the CPG sector.
Gain Access to the New OnAudience Taxonomy
What type of segments does the taxonomy provide?
The taxonomy is structured around key categories that cover the entire spectrum of consumer packaged goods:
- First-category goods: Essential daily products that fulfill basic human needs.
- Edible products: A wide range of food and beverage categories, including general food, frozen foods, snacks, and more.
- Necessities & various appliances: Problem-solving household items to meet specific customer requirements.
- Home & Garden: Segments covering home appliances, furniture, and gardening supplies.
- Beauty and Personal Care: Targeting consumers interested in cosmetics and personal grooming products.
- Baby & Toddler Products: Reaching parents and caregivers with specific child-related goods.
- Pet Care: Connecting with pet owners through segments like pet food, supplies, and toys.
- Electronics & Media: Tech devices and entertainment products for the digitally-driven consumer.
CPG Data Taxonomy: Precision Targeting Across Industries
The OnAudience CPG Data Taxonomy indeed offers versatile applications for advertisers and companies looking to connect with users and provide them with relevant products.
Here are some additional examples of how it can help reach target audiences effectively:
- Fast-Moving Consumer Goods (FMCG): Target consumers who regularly purchase specific daily-use products, enabling brands to introduce new items or promote higher-quality alternatives in categories such as general food, refrigerated food, frozen food, beverages, fruits and vegetables, or cookies.
- Home Furnishing: Connect with individuals looking to furnish a new apartment or house, allowing furniture retailers, home decor, and appliances to offer comprehensive solutions for setting up living spaces.
- Pet Care: Reach pet owners looking for pet food, pet supplies, or specific accessories, enabling pet care companies to tailor their messaging.
- Baby and Toddler Products: Connect with new parents or expecting families searching for baby gear, organic baby food, or educational toys, allowing relevant brands to offer timely solutions.
- Home Appliances: Target homeowners or renters in the market for energy-efficient appliances or smart home devices, helping manufacturers showcase their latest innovations.
- Home Furnishing: Connect with individuals looking to furnish a new apartment or house, allowing furniture retailers, home decor, and appliances to offer comprehensive solutions for setting up living spaces.
- Beauty and Personal Care: Reach consumers interested in natural skincare, cruelty-free cosmetics, or men’s grooming products, enabling beauty brands to highlight their unique offerings.
- Seasonal Products: Connect with audiences looking for holiday-specific items, summer essentials, or back-to-school supplies, allowing retailers to promote seasonal collections effectively.
OnAudience supports the effective audience reach
Marketers, advertisers and companies interested in leveraging this new data taxonomy can download a comprehensive PDF listing all 397 segments, allowing them to explore the full potential of this advanced targeting solution.
With OnAudience’s new CPG taxonomy, brands can now navigate the complex landscape of consumer goods with greater clarity and efficiency, driving more impactful and personalized marketing efforts.
