Resources / Blog
Resources / Blog

New DMP release from

31st March 2020

Topic: DMP
  • What has been done for the new DMP release? 
  • What’s new?
  • Summary
  •  How to build a data management strategy? has launched a new version of the authorial Data Management Platform (DMP). The New DMP version allows the marketers to fully use billions of user-profiles directly on the platform, share own data among their partners and run a deep behavioral analysis of their customers.  

What has been done for the new DMP release? 

Upgraded capacious servers now speed up the real-time simultaneous calculations of billions of user-profiles. In practice, we see faster DMP with a brand new interface and new functionalities, which simplify data management even more for all our partners, such as marketers and publishers. 

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“The marketers now have access to our data directly from DMP. Furthermore, as data owners, they can share data with each other, build own custom segments and advanced behavioral reports. This comes to the ability of deep analysis within DMP, ongoing campaign optimization and higher final revenue, thanks to tailored targeting ads.”  

Maciej Sawa, the CEO of

What’s new?

We introduced into the new DMP version the most frequently requested features by our partners to improve their experience and make data management even more efficient. Those are 6 the biggest changes:

1. Sharing data points with partners 

the partners, who use DMP now can exchange their data with each other within the panel, and activate data on different integrated platforms. The companies can store own data as well as use another’s company segments.

What’s more, OnAudience can share its Data Exchange database to partners so that they have access to data from more than 200 markets worldwide, directly from DMP. They can mix it with own 1st and 2nd party data, which opens up new opportunities for marketers.  

2. Building own custom segments

A new builder of segments allows creating different types of use cases and setting custom segmentation rules within a segment. The target audience attributes might have a variety of options, including data points, their particular timeframe, and a few default options, which we describe below. Combined, they allow creating the most tailored customer journey for the marketers.

3. New segments creator includes demography and geolocation by default 

Segment creation is easier and more intuitive now. It now includes options such as demography and geolocation. This allows now reaching target users even more precisely. 


4. Deep analysis of own segments 

Audience Reports can be generated from own segments too. From now on, the companies can automatically analyze the behavior of their target audience, matched with segments, created on their own. 

For example, they can analyze profiles of the best converting users (their demography, interests and what stands them out from the target group, such as regular internet users) so that their targeting campaign is optimized to find more of them and increase customer network and final revenue.

5. Users’ permissions management

Different groups of users might have different permissions so that they can create, edit or delete data, or just read-only – this up to you now. As a data owner, you can set their individual permissions as you want, organize the user groups according to the business needs and hierarchy of your company. 

6. Improved user interface

Search mechanism of folders with data points and segments, the calculations of huge amounts of data – the whole panel is loading much faster now. This saves time, makes work comfortable and efficient. 


Those are the most important changes in DMP technology, which we constantly develop in accordance with the latest market needs. 

We adapt our processes to be compliant with GDPR and CCPA regulations and keep data management fast and easy. We focus on intuitive data organizing. We deployed multiple options for segmentation rules and included custom segments and custom reports. Our aim is to make technology adaptation possible for any business need. 

 We know that the strategy of DMP implementation is important on any business stage, that’s why we support clients and help during their strategy building. Check the case study of DMP performance, which led one of the largest mountain resorts in the CEE region to the successful marketing campaign.

 How to build a data management strategy?

Big Data Consultation

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