Resources / Blog
Resources / Blog

Oracle’s Market Exit: Navigating AdTech’s Uncertain Future

16th July 2024

Topic: Audience data, Custom Data, Data
  • The Importance of Adaptation
  • Transfer Past Audience Data Segments
  • Optimize Your Campaign Results
  • Capture User Journeys Across Devices
  • Connect With Us Today

In light of Oracle’s recent shutdown and the rapidly evolving AdTech landscape, adapting to new norms is crucial, especially if you aim to:

  • replace your current audiences in demand-side platforms (DSPs),
  • maintain your well-performing current audiences,
  • seek a new data provider that will support your advertising efforts,
  • improve the performance and ROI of your campaigns.

Navigate the future of Oracle’s market exit

Explore how to tackle the uncertain times in AdTech with the support of Global Data Provider

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The shift away from third-party cookies and the introduction of new privacy regulations have created a challenging environment for advertisers. However, with the right strategies and tools, you can not only survive but thrive in this new terrain.

The Importance of Adaptation

The digital advertising ecosystem is undergoing significant changes, making it essential for businesses to stay agile and informed. OnAudience, a global data provider, is here to support you and guide you through Oracle ransition with innovative, data-driven solutions. Whether you’re an agency, advertiser, or company looking to optimize your audience targeting, we offer the expertise and tools you need to navigate these uncertain times effectively.

Learn how we can help in the Oracle Data Transition

 

How OnAudience Can Support You in the Oracle Data Transition: 

 

Transfer Past Audience Data Segments

If you’re considering changing your data provider, we can help you transition your audience segments seamlessly. By bridging the gap between old and new data sets, you can continue to target your audience effectively without losing valuable insights.

Optimize Your Campaign Results

Looking to optimize your advertising efforts? By changing and enhancing your current data sets, we enable you to achieve better performance and higher ROI. Our solutions are designed to provide you with the most relevant and high-quality data, ensuring your campaigns are always on point.

Capture User Journeys Across Devices

Understanding user behavior across multiple devices is more crucial than ever. With a database like OnAudience Graph’s capturing different IDs of the same user and alternative IDs, we help you gain comprehensive insights into user journeys, allowing for more personalized and effective advertising strategies.

Connect With Us Today

Ready to future-proof your advertising strategies? OnAudience is here to guide you every step of the way. Connect with us today to explore how our solutions can help you achieve outstanding results while maintaining user privacy. Don’t let the transition to a cookieless world slow you down—embrace the change with confidence and expertise.

Download the PDF to exlore the solutions

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