- How OnAudience Helps You Transition
- Keep Your Campaigns Live After February 28, 2026
Microsoft DSP is shutting down (Feb 28, 2026). Your targeting shouldn’t.
If Microsoft DSP has been a key activation channel for your programmatic campaigns, this deadline isn’t only an operational switch, it’s a continuity risk for audience performance, learnings, and efficiency.
The good news: Microsoft inventory remains accessible via third-party DSPs. The real challenge is making sure your audiences are portable, rebuildable, and stronger than before, without sacrificing reach.
Get your Microsoft DSP audience mapping
What Changes for Advertisers, Agencies, Brands and Marketers
Microsoft Invest (formerly Xandr/AppNexus) is being wound down as Microsoft shifts buy-side investments toward AI-driven tools and its broader advertising platform. Microsoft Monetize (sell-side) continues, but your demand-side workflow and audience activation must move.
How OnAudience Helps You Transition
If you’ve been using audience data in Microsoft Invest and are now planning for the shutdown, the “next step” is already becoming clearer: Microsoft has named Amazon DSP as its preferred transition partner.
Because OnAudience has a direct integration with Amazon DSP, your transition can be even more straightforward without any complicated setup.
If you plan to activate outside Amazon DSP, OnAudience also has direct integrations with The Trade Desk, PubMatic, and Adform, ensuring a smooth transition across those platforms as well.
The simplest path for the Microsoft Invest transition
Step 1: Share what you ran in Microsoft Invest
Send your current/past Invest audiences (or a quick summary of targeting and KPIs) to: contact@onaudience.com
Step 2: Get activation-ready audiences from OnAudience
We’ll recommend the closest OnAudience equivalents to keep performance moving forward then you can activate directly in Amazon DSP, The Trade Desk, Pubmatic or Adform through our direct integrations.
Create custom audiences in seconds with AI Audiences
Need something specific beyond prebuilt segments?
Use AI Audiences to build custom audience segments in seconds from a simple brief, activate them directly in Amazon Ads via our native integration, and turn that precision into stronger performance and better ROI.
Examples of custom audiences you can build fast:
- Seasonal & event intent: Valentine’s Day gift buyers, spring break deal hunters, winter travel planners, back-to-school shoppers.
- B2B role & purchase stage: IT decision-makers, procurement managers, HR leaders, finance stakeholders.
- Travel & mobility intent: city-break planners, long-haul flight researchers, ski-trip bookers, frequent business travelers.
- Niche high-intent categories: Premium beauty shoppers, luxury watch enthusiasts, home renovation planners.
Create a custom segment with AI Audiences
DSP-ready activation
We support audience continuity during the transition, helping you preserve scale, maintain targeting consistency, and keep campaigns running while you migrate to your next DSP(s).
OnAudience is a global data provider with coverage built for scale of multi-market reach and cross-device signals on mobile, desktop and CTV/OTT, designed to support programmatic activation for agencies, brands, and AdTech and MarTech teams.
Keep Scale During Migration
Keep Your Campaigns Live After February 28, 2026
If you’re impacted by the Microsoft DSP shutdown, we’ll help you move quickly and keep performance stable, as we have experience supporting companies in such transitions.
Get started:
- Prepare a list of your current audiences.
- Email it to contact@onaudience.com for audience mapping.
- Or use AI Audiences to create any new custom segments in seconds.
