How Can Agencies Benefit from Working with a Data Provider?

In the fast-paced world of digital advertising, agencies are always looking to maximize results and efforts for their customers. 

One of the ways for agencies to streamline campaigns for their customers is partnering with data providers that hold knowledge, expertise, and enormous data storage. This partnership helps support various agencies’ needs for their clients.

Enhanced Campaign Efficiency 

The collaboration between a data provider and an agency means lots of benefits, especially if we take into account: 

1. Advanced datasets streamline targeting processes

• Eliminates time-consuming searches for specific audience data in a specific DSP. 
• Reduces time to prepare to search for a data provider that is going to deliver custom audiences.
• Enables quicker campaign launches and allocating the time to other tasks. 

Find your target audience

2. Enhanced focus on strategy and optimization

• Allows marketers and media planners to focus more on creative strategy and campaign optimization.
• Automated data processing and audience creation with the use of an AI tool frees up media planners and allows for more creative work. 

3. Improved data quality and performance

• Built-in data quality checks ensure accurate, up-to-date information, as we are aware of the quality of the specific data provider. 
• Minimizes wasted ad spend and improves overall campaign performance.

4. Better campaign outcomes

• Leads to more effective campaigns and improved ROI.
• Enables swift responses to changing market conditions and consumer behaviors.

Larger Data Reach and Scalability 

Agencies that have a direct relationship with a data provider can gain access to a vast ecosystem of data that significantly expands their reach and scalability.

Data providers have an ongoing database of resources that can support agencies at each campaign they are setting up which gives them an additional leverage over competitors and increases chances of higher campaign precision. Especially if we consider diverse audience segments based on multiple characteristics such as demographics, interests, and intents. 

The scalability aspect is particularly crucial in today’s digital landscape. Whenever a client wants to implement the latest changes in the audience requirements, agencies can quickly adapt their targeting strategies without the need for additional data sourcing or infrastructure investment.

The ongoing nature of the data provider’s resources also means that agencies have access to up-to-date information which allows for continuous optimization of campaigns. Data providers are able to ensure that agencies targeting remain relevant and effective throughout the campaign lifecycle.

Improved Return on Investment 

Improved Return on Investment (ROI) is one of major perks for agencies when working with data providers. The partnership frequently unlocks special pricing and fees rates per given audience segment which significantly impacts the overall ad spend per a given campaign. 

But  it does not only mean the reduction of costs, but also better choice of datasets for a given campaign and reducing wasted impressions and as a result maximizing the budget of campaign effectiveness. 

Custom audiences needs per each client request

Having access to data from reputable providers revolutionizes how agencies can create custom audiences, significantly enhancing both quality and efficiency. Especially if the date provider such as OnAudience, has an AI-audience tool for creating custom audiences in seconds. 

Try AI-powered audience builder

The type of tool streamlines the process of audience creation by eliminating manual work and long hours of audience setup for ultra audience precision and campaign performance. Moreover, the opportunity of scalability and access to data for various devices empower agencies to quickly adapt to changing campaign needs and market dynamics, allowing them to launch multiple campaigns in a matter of minutes, instead of hours.