Customer Profile
Advertising Services
Challenge
- Align our segment resource to meet clients needs
- Define precisely target groups tailored to iPromote’s customers
- Develop a delivery process for non-standard integration method
- Establish fast and simple delivery process
OnAudience solution
Custom Segments, Ongoing Taxonomy extension
Results
- 50 custom target groups created for small businesses
- Efficient integration system established to increase volumes of user profiles
- Ongoing process of enriching clients’ marketing campaigns.